The second step in the SPF process is building capacity. Capacity can be thought of as the people, organizations, skills, and resources that are needed to fully address the target problem.
Capacity refers to both resources and readiness.
•What resources (programs, organizations, people, money, expertise, etc.) does a community have to address its substance abuse problems? Resources, or assets, can include individuals, organizations and institutions, buildings, landscapes, equipment—anything that can be used to improve quality of life.
•How ready the community is to accept that substance-related problems need to change, and how ready it is to take action and commit resources to addressing the problems.
Capacity building is the ongoing process of acquiring and improving the necessary skills and resources for addressing the problem. Building capacity involves increasing the physical resources available to address a problem (e.g., funding), as well as improving the skills and abilities available within organizations and the community at large (e.g., through trainings and workshops). It also includes increasing community readiness, so that the community is aware of the problem of substance abuse and is willing to spend resources to prevent the problem. Every individual is a potential community asset, and everyone has assets that can be used for community building.
Improving our communities—making them places where people are healthy, safe, and cared for—is something we can't do alone. Collaborating with other individuals and organizations—both inside and outside the community—is absolutely essential to building healthy communities. Therefore, building and expanding collaborative relationships throughout all levels of the community are also important capacity-building tasks. Individuals and groups who are impacted by the problem or who have the ability to make an impact on the problem are called stakeholders because they have a "stake," or interest, in how the problem gets addressed.
It is important to think about what groups of people, or stakeholders, should be involved in collaborative prevention efforts. In the case of substance abuse prevention these could include:
- Organizations or agencies that implement prevention activities, including administrators, managers, and staff.
- Those who are the intended recipients of prevention activities, including clients, family members, and community residents.
- Program funders and researchers, the specific individuals who are in a position to make decisions about prevention strategies and who are often responsible for disseminating the results.
- Individuals and organizations who can provide support or resources, those that may not seem likely to be directly involved in preventions efforts, but who may, in fact, have important assets they would be willing to contribute towards prevention strategies.
- Individuals or organizations who may oppose prevention activities. It is important to consider the views and opinions of people within the community who may have different or opposing perceptions of the target problem and intended solutions.
- Define social marketing, social norms marketing, and media advocacy
- Identify how the goals and focus audiences differ for social marketing, social norms marketing, and media advocacy
- List the steps necessary to implement social marketing, social norms marketing, and media advocacy
- Identify when social media can be used to augment their substance misuse prevention work
- Select the appropriate social media platform(s) for their focus audience(s)
- Apply best practices for creating social media posts
- Identify appropriate use of social media when implementing social marketing campaigns, social norms marketing campaigns, and media advocacy strategies
This free, two-day virtual training will cover the topic of ethics in the substance misuse prevention field. The training will cover key terminology, the six principles in the Prevention Code of Ethics, and a decision-making process to use when faced with an ethical dilemma.
- Explore a framework for community participation in prevention
- Identify who you want to engage in which prevention efforts
- Brainstorm ways to engage them during COVID-19 restrictions
- Develop your community engagement plan
Organizations are continuously faced with the day-to-day challenges of running programs and its operations. This often makes it difficult for organizations to make time to develop sustainability plans that take a broader perspective on ways to continue the work into the future. This training will explore ways for programs, coalitions, and organizations to understand sustainability, and begin developing a plan that sustains the work and the organization. We'll discuss key elements of sustainability, and participants will have an opportunity to collaborate with other professionals, and take initial steps to begin developing a sustainability plan for their program, organization, or coalition.
This is a casual event to provide an opportunity for prevention providers and stakeholders to network and collaborate, discuss training and news updates, and share prevention-related information with each other.
There will be sharing and discussion on updates from organizations and prevention programs, and discussion of any relevant news, opportunities for collaboration, or other relevant prevention-related information.
Other resources and trainings needed will be discussed.
This training will explore the basic concepts of evaluation and will teach attendees how to utilize Excel to assist in program evaluation.
The participants will learn the role and application of ethics in substance abuse prevention. Using scenarios and interactive activities, participants will explore the six standards in the Prevention Code of Ethics.