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Enhancing Your Prevention Communication Strategies Through Traditional Media and Social Media

Learning Objectives:

  • Define social marketing, social norms marketing, and media advocacy
  • Identify how the goals and focus audiences differ for social marketing, social norms marketing, and media advocacy
  • List the steps necessary to implement social marketing, social norms marketing, and media advocacy
  • Identify when social media can be used to augment their substance misuse prevention work
  • Select the appropriate social media platform(s) for their focus audience(s)
  • Apply best practices for creating social media posts
  • Identify appropriate use of social media when implementing social marketing campaigns, social norms marketing campaigns, and media advocacy strategies

Date/Time: September 8, 2021 & September 9, 2021 from 9am - 11:00 PM HST, both dates.

Location: Zoom

Cost: Free

Continuing Education (CEs): This course provides 4 hours of continuing education credits for Certified Prevention Specialist and Certified Substance Abuse Counselor credentials.

Registration for this event has ended.

Targeted Audience: Registration is restricted to 2-3 seats per each organization or agency. County coordination teams, community coalitions, and evidence-based providers are all welcomed to join! After registering, participants will receive a confirmation with the Zoom link for the event. Materials for this workshop will be distributed a day in advance from the event. Participants must have access to Zoom and use audio and video to join the event. This workshop has been designed to be highly interactive in order to build off the depth of knowledge and experience so many of you have. Participants must attend both training days to receive their Certificate of Completion.

Trainer Information: Kris Gabrielsen, MPH has worked in the substance misuse prevention field since 1991. She was the Associate Director of the Western Center for the Application of Prevention Technologies (CAPT), co-created the first Substance Abuse Prevention Specialist Training (SAPST) curriculum, and co-authored the textbook, Substance Abuse Prevention: The Intersection of Science and Practice. She facilitates learning opportunities with states and communities across the nation to bridge the gap between research and practice, assisting prevention professionals in maximizing their effectiveness.

Questions: Contact Sandé Flores at

May 2022

May 20 Fri
Lunch 'n Learns with Matt Burton

Matt's collaboration with experts that have spent their lifetimes studying and addressing specific impacts trauma has on communities of color has yielded many insights and practical steps and tools to reduce the trauma that individuals and communities of color.  Matt will share those that have helped men and boys of color and their loved ones heal from their invisible wounds as well as to help the community heal as well.  In 2016, Matt spearheaded the Black Men and Boys Healing Summit.



May 24 Tue
Training of Trainers for iChooseMe and Know More: Prevent Underage Drinking

iChooseMe: This training will provide the participant with information on drug awareness, a half-page picture book, that provides information about illicit drugs and side effects of use. Each page mentions a protective factor that can reduce the potential for substance abuse and misuse.

Know More: Underage Drinking Prevention: This training will provide the participant with a presentation they can use to inform middle school and high school youth about underage drinking and its risks and consequences, along with refusal skills. Portions of this presentation can also be shared with parents/guardians.